Having the right job is everything.
Most of us work 40+ hours a week and spend more time with our work colleagues than we do with our families, so happiness and job satisfaction is crucial.
As a copywriter, you want to write words for a living. That much is clear. Opportunities are a dime a dozen, but how do you land the best copywriting jobs?
You know, the ones that really matter.
Well, today I’m going to reveal how to dramatically increase the chances of getting the copywriting gig that you really want.
You need to have 5 things in place to land something that’ll be beneficial for both you and your employer.
Now, before I go any further, let me set some context: I’m going to assume we’re talking about being hired for a permanent copywriting role.
We cover freelance copywriting elsewhere, but nailing a permanent copywriter position is a skill in itself, so let’s go over a few bits and pieces.
In no particular order, here are the 5 things that you need to have…
Factor 1: A relevant CV to accompany your application
Job hunting is arduous and unforgiving; boring, even. And when you’re bored, it’s easy to cut corners. This could mean that you have a single CV and sling it out to all and sundry as soon as you see a posting that piques your interest.
Unfortunately, that’s not going to cut it.
What you need to do is tailor your CV for each application.
This means tweaking the copy, adjusting your experience and editing your skills so that each section clearly resonates with your potential employer.
Switch positions for a moment and pretend that you’re the person looking to hire a copywriter. List out 10 things that you’d like to see in a candidate’s CV…
… now amend yours.
Does this sound like too much hard work? Then try applying for fewer jobs. Sounds weird, right? But by doing so, you can give more attention to the roles you’re desperate for.
Factor 2: A relevant portfolio for the job in hand
Having a good copywriting portfolio is pretty important, but having a relevant one is even more so.
Ultimately, you can say what you like on a CV, but the proof is in the pudding. If you can show an employer what you can do rather than rely on them taking your word for it, so much the better.
However, it’s crucial that your portfolio fits with the position you're applying for.
If you’re trying to get into email copywriting, your batch of press releases isn’t going to be of interest. So you’ve got 2 choices: either you try to gain experience in a particular field ASAP, or you’re upfront about your lack of experience. Unfortunately, you can’t have it both ways.
Factor 3: A genuine interest in the market you’ll be writing about
This is huge.
If you’re not passionate about the area you’re attempting to get into, your application won’t appear very sincere or convincing.
And anyway, even if it did, that’s not going to result in a healthy, long-lasting career.
No-one’s expecting you to be an expert from day one, but you should be pretty knowledgeable about the niche in question. And if you’re inexperienced in a certain area, research it ahead of any interview.
Essentially, it’s important to be prepared.
Factor 4: Knowledge of the value you’ll bring to the table
In copywriting, you have to be confident of your skills.
This means being confident that you’ll make a difference to a business, as well as having confidence in your writing ability.
Let’s take the example I gave earlier again; suppose you’re applying for the position of email copywriter at a particular business.
In my covering letter, I’d try and spell out the value I’d bring to that company.
Maybe my subject lines could garner a particular open-rate?
Perhaps my CTAs would improve their click-through rates?
Regardless, spell it out for them. And, if appropriate, always try to convey the value of your work in monetary terms.
Factor 5: Knowledge of your potential employer’s competition
Having a grasp of your potential employer’s competition can look impressive.
Do some research and identify their 5 biggest rivals. Look at what they’re doing well and what they’re not doing well.
More importantly, take note of any gaps in the market that you could potentially exploit if you were to get the job.
Do you feel more prepared now?
If you possess these 5 things, you’ll be in a much stronger place to land the copywriting jobs that catch your eye.
Sure, your interview technique matters, as does your personality, demeanour, etc. But you’ll actually be surprised at how little these things matter in relation to the above.
The reality is that employers are often quite willing to overlook many interview-related mistakes in exchange for a team member who is proactive and skilled.
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