How to overcome writer’s block

Writers block


It happens to the best of writers. It’s inevitable. You’ve been given a brief, but getting started is nigh on impossible. You’re devoid of inspiration. In fact, you can’t even come up with a single concept to flesh out.

This isn’t boredom or tiredness. Instead, it’s something much more damaging to your writing career: writer’s block.

It’s a writer’s Kryptonite. The tank is empty and that deadline is looming…

Beating writer’s block is doable, provided you realise that such struggles are perfectly natural.

And get this: writer’s block is actually a sign of intelligence.

(Phew.)

To a certain extent, you'll learn how to get past writer's block as you accumulate writing experience.

But that’s no consolation right now, when you’re cradling your head in your hands, wanting to throw in the towel.

Plus, you can’t just wait around for ideas to come, so let’s give you some ways of beating writer’s block when it rears its ugly head.

In order to overcome writer’s block, it’s vital that we understand what it is.

Many people struggle to come up with a definition of writer’s block. They think it’s like procrastination, but it’s different - that’s more of a psychological and self-control thing.

There are crossovers, but generally, writer’s block is, well, something specifically related to writing.

Writing is, by definition, creative. As such, there’s no formula that you can follow to crank out winning words time after time.

Similarly, there’s no easy solution to overcoming writer’s block. There isn’t a writer’s block cure. You have to find out what works for you.

Here are 9 ways that we have used to great success:

1. Freshen up your writing process

Do something with your routine that looks and feels different. Maybe write a first draft with a pen and paper instead of a laptop.

Change the font that you always seem to use. Or, if you always use Word, use Google docs instead. A small tweak can often have a big effect on your mood and concentration.

2. Take a good break

Just walk away.

Forget about writing and take a break. The human brain is a muscle and it needs rest, so if you’ve been hammering your keyboard a lot recently, it needs to recover.

Take the day off if you can. Or at least go out for a run. Anything where you don’t have to think about words.

3. Don’t plan your content (just this once)

Yup, although planning any copywriting project is highly recommended, if you’re in a hole then desperate times call for desperate measures.

Just start writing anything. Forget about what to say and what goes where. Perhaps it’s time to embrace that crappy first draft.

4. Change your writing routine

Writer’s block can often be caused by monotony. Having set parts of the day where you’re writing is a good idea, particularly if you’re a freelance writer in need of structure.

However, as a one-off, try writing at times when you don’t normally.

5. Work in a different location

A change is as good as a rest, as they say. Writer’s block doesn’t have to be this overbearing disaster. The issue could just be sitting at the same old desk in the same old office.

Why not pack up your laptop and head down to your nearest coffee shop or library?

6. Do something creative

If creativity is lacking, then doing something unrelated to writing that’s also creative can sometimes reset your brain.

Doodle, sing, dance.

7. Play and have some fun

Taking a break from writing can sometimes work dividends. Using a break to do something fun might be the perfect answer.

Jump on a trampoline, kick a football, play with Lego or draw a picture. It doesn’t really matter – do something that makes you smile.

8. Jot down some bullet points

Sometimes, just listing out a few bullets can fire up a few ideas. Simply by not having to write in traditional sentence form can jolt the brain into action.

9. Read some inspiring quotes

There have been some amazing writers over the years; people who know the highs and lows of this amazing craft better that we’ll ever do.

They’ve also penned a few quotes that’ll make you feel better about your struggles and what you’re actually doing.


Join the Copywriting Success Academy

Serious about writing for a living?

If you're passionate about words and want to have a successful career in copy, then you're in luck.

We have a step-by-step plan to help you, whether you're

an experienced writer or a complete beginner.